The track record, on record.

SLIQ by Design · Remote · California, USA

• Direct all technical operations across an agency portfolio - strategy, delivery, and engineering standards spanning the modern web stack (Next.js, TypeScript, Tailwind, Supabase, Vercel, Cloudflare, GitHub) and WordPress/Shopify.
• Lead adoption of an AI-accelerated development workflow (agentic coding with Claude Code) and a custom-built CMS, shipping faster, more secure, and more scalable sites than traditional WordPress.
• Own technical SEO strategy and audits across client and internal sites - lifting domain authority 9 points, session duration 117%, and organic traffic 42%; raised engagement 36% and page views 136%.
• Establish SOPs, QA, and delivery workflows in Asana and ClickUp, cutting task completion time 25%; lead integrations across HubSpot, Zapier, Figma, APIs, and AI automation tools.
• Govern hosting, SSL, security, backups, and uptime (99.9%); mentor developers and contractors and set QA, estimation, and hiring standards.

Taurex · Remote · London, UK

• Lead and mentor a web development team for an international, multi-million-dollar financial brokerage.
• Direct site builds and optimization (Elementor, ACF, WooCommerce, PHP, JS, HTML/CSS), improving performance and UX 40%; architect custom PHP plugins.
• Own SEO strategy and GA4/GTM tracking, growing organic traffic 35% and improving keyword rankings.
• Standardize staging, font loading, cookie compliance, and multilingual routing; document processes in Confluence.
• Run technical support and Jira triage, cutting resolution time 30%; apply AWS to optimize infrastructure reliability.

Freelance · Remote

• Build and oversee WordPress, Shopify, and WooCommerce sites (front- and back-end) for clients across the US, Europe, and MENA; create custom themes and plugins, maintaining 95%+ client satisfaction.
• Deliver migrations (Wix-to-Vercel, WordPress), full redesigns, and technical SEO with increasingly AI-assisted, modern-stack delivery.
• Run SEO audits, content optimization, and campaigns to grow visibility; maintain e-commerce operations and ongoing support.

American University of Beirut (AUB) · Beirut, Lebanon

• Delivered on-site and remote IT support across Windows and Apple systems, resolving 95% of tickets within SLA.
• Installed, configured, and maintained computers and peripherals; diagnosed and repaired hardware to minimize downtime.