Writing

The web design blog: notes from the field.

Practical notes on web design, technical SEO, site speed, security and the modern web stack, from the work I do for businesses in Jacksonville and beyond.

SEOOctober 23, 2026·7 min read

How to Rank in AI Overviews: What Google Actually Says

How to rank in AI Overviews, from Google’s own documentation: indexing, snippet eligibility, the Search Console AI control, and the myths to ignore.

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Web Development7 min read

Next.js vs WordPress: An Honest Comparison for Business Owners

Next.js vs WordPress, compared on real speed data, security, editing, cost and SEO control, plus when WordPress is the smarter pick.

Web Care7 min read

Website Maintenance Cost: What You’re Paying For in 2026

What drives website maintenance cost: hosting, domain, SSL, updates, security, backups and developer hours, with cited 2026 ranges for each.

SEO8 min read

Local SEO for Small Business: What Actually Moves Rankings

Local SEO for small business in priority order: Google Business Profile, reviews, NAP consistency, local pages and local links, tied to how Google ranks.

7 min read

The WordPress-to-Next.js Migration Playbook

A field-tested five-gate sequence for moving a content site off WordPress: audit, redirect map, parity build, cutover and monitoring, without losing rankings.

7 min read

Technical SEO That Actually Moves the Numbers

The technical SEO work that actually moves impressions, clicks and leads, in the order it pays off: indexation, Core Web Vitals, structured data, links and redirects.

7 min read

Building a CMS Your Team Will Actually Use

A CMS your team will actually use mirrors your business, feels familiar on day one, and guards data in the database. Here is how to build one, and when not to.

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Let’s build something that performs, converts, and grows.

Whether it's a rebuild, a growth program, or the systems behind a team, let's talk about what you're trying to ship.

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