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June 21, 2026·7 min read
The WordPress-to-Next.js Migration Playbook
A field-tested sequence for re-platforming a content site off WordPress without losing rankings, content, or your weekend.
Why re-platform at all?
WordPress is a great place to start and a hard place to scale. Plugin sprawl, slow admin, and Core Web Vitals that fight you on every release. Moving to a modern stack — Next.js on Vercel with a purpose-built CMS on Supabase — buys you speed, control, and a codebase your team can actually reason about.
The sequence that protects rankings
- Audit first. Export every URL, its template, and its organic traffic. You cannot protect what you have not measured.
- Map redirects. Every old URL gets a 301 to its new home before launch — not after.
- Rebuild for parity. Match titles, headings, structured data, and internal links page-for-page.
- Cut over on a quiet day. Watch Search Console daily for the first two weeks.
What you gain
Sub-second loads, a CMS tuned to your content model, and deploys that take a minute instead of a maintenance window. The migration is the hard part; the payoff compounds for years.
Let's build
Let’s build something that performs, converts, and grows.
Whether it's a rebuild, a growth program, or standing up the systems behind a team - let's talk about what you're trying to ship.