Shower & Glass Enclosure Manufacturer
Manufacturing · B2B · Rebrand + rebuild + SEO from scratch
The start: a legacy manufacturer relaunching under a new name — starting from literally nothing: no sitemap, no redirects, no analytics, no search visibility. What I did: complete brand identity redesign, a professional new website delivered in a 3-week window, comprehensive SEO + content strategy (new blog program), full redirect mapping for the name change, Google Signals analytics, and email marketing with list hygiene.
+6,632%
Site traffic
vs initial 60-day period
+3,655%
Traffic after brand switch
vs pre-redirect period
2.3×
Active users in 30 days
340 → 790
Top 3
Google ranking, new brand name
weeks after launch
2.1k
Organic sessions — #2 channel
GA4 · 90-day window
20+
Form leads captured
since launch
33.7%
Email open rate
B2B avg 20–25%
10.7%
Click-to-open rate
avg 10–15%
Source: GA4 traffic overview exports, Google Search Console, Gravity Forms, and email platform reports (Aug–Nov 2025). Redirect/brand switch went live 24 Sep 2025.


